Centered on people, smart design is thoughtful and intentional, with an eye for both the short and long term impact.
In college, I spent 5-months in Kenya volunteering at a small school run by and for refugees in Githurai, Nairobi. During my stay, I learned local markets were flooded with US donated grains sold at next-to-nothing rates which couldn’t be matched by local farmers. The radio was flooded with news of a a great famine occurring up-country and speculation of its correlation to this unemployment. What began as good intentions to provide food for people in need, undermined the local economy. I learned first hand that charity has its place in this world but needs to be understood and within larger systems to minimize unintended consequences and address core societal issues.
Through the research and execution of several program-oriented design projects, I learned how people and systems with good intentions can inadvertently affect one another, for both good or for bad.
I applied my skills for social-good design with a position at Invisible Children and again for a digital agency called Fifty&Fifty whose clientele was solely nonprofits and social good for-profits. While I worked at creating beautiful assets, with little budgets given to proper research,
I learned a beautifully designed website can only go so far; design must be paired with smart UX research and thoughtful execution for any shot at success.
Committed to integrating UX as a key ingredient in my design process, I took a position at Telepathy, a UX research-heavy design agency to learn the art of UX research and building for scalability. Telepathy broadened my skills from designing marketing campaigns and websites to leading teams in product research and UX design for enterprise scaling companies.
When the newly-founded Kountable Inc. came to Telepathy for services that would set a solid UX foundation for their business, I jumped at the opportunity to take on the account.
Kountable presented the most promising solution to thoughtful, systemic community change through the use of a platform that could raise-up skilled subject matter experts from within emerging markets.
In 2017, Telepathy was sold in a talent acquisition and I joined Kountable full time as the lead UX designer. Working at Kountable has allowed me to create meaningful and strategic change through thoughtful design. I’ve seen the company grow exponentially and am working together with a great team of engineers to assure the success of our product experientially both now and at scale as we continue to serve an increasing number of verticals and with them users. Also scaling for growth is our design team. In a matter of months we’ll have tripled the size of our team and it has been my mission to provide the infrastructure that will ensure the success and innovation of our collaborative effort on the Kountable platform. It is an honor to create the visual and experiential framework, and team that helps make the mission of Kountable a reality.